Kutro.com

It is not often a revolutionary idea and concept comes along to energize the banking and lending community. The task at hand is to bridge the divide between the consumers or creditee and the lenders.

Media headlines indicate lenders are holding large reserves on their books to weather the economic downturn and equally the consumers are not borrowing and spending as in times past.

Yes, the landscape is different now and ripe for a good dose of financial innovation benefiting both consumers and lenders.

The two parties are interwoven in every aspect of daily financial life, thus creating the very heartbeat of the U.S. Economy. In a sound financially free enterprise system can one be sustained without the help of the other?

What should the banking and lending community commit to and what will the consumers bring to the table? Will both try to use the same old playbook in a new economy and possibly a new financial era after the financial / economic downturn has subsided?

Consumers are seeking fair value transaction (FVT) utilizing a new concept developed by Kutro, LLC.

Enabling mortgage brokers, loan officers, lenders and credit card issuers the opportunity to offer an interest rate bid to a prospective borrower for loans and / or credit cards based on their credit score monetary market value. How can the monetary value be determined? Through the use of a free no hassle user friendly auction and bidding process, empowering consumers to leverage their credit in the marketplace. In turn this will lower borrowing interest rates achieved through online auction bidding.

Defining the true monetary value of consumers credit and it helps consumers save money.

Consumers want honesty and fair value for their credit. Lenders who are mulling over new product offerings need to look no further.

Lenders will gain from a list of immediate and long term benefits:
Access to a motivated market of loan and credit card seekers
Lower marketing and advertising cost
Increased client base
Lower cost of client acquisition
Greater Income or Revenue
Higher Profit Margin

Banks rely on volume transactions to sustain bottom line profitability and their many bank branches backs up this point. However, a refreshed lending and borrowing mindset offers great opportunities in cost savings affecting bottom lines of lenders. An engaged consumer using a low cost online platform producing value transaction volume (VTV) could possibly become the new holy grail for lenders.