Kutro.com

In the financial world both money and credit are interchangeable.
One can stand in for the other creating a very necessary substitute
when needed. This happens many times in consumer and business
financial transactions everyday.

For the sake of this article money is credit and credit is money.
Much effort is put forth in legally obtaining and pursuing money
thru some worthwhile endeavor. The same is true for credit and credit
history. It requires time and consistent effort to create and maintain a
healthy thriving credit history that will be used at some point as a form
of intangible currency in the marketplace.

Some still maintain that cash is king, however in the U.S. Economy in
many transactions credit is the only medium used. Getting a hotel,
renting a rental car and all online e-commerce use credit as a preferred
source of payment. Most if not all businesses extend credit whether buyers or suppliers via procurement channels and accounts receivables.

It is quite evident now and the case is solid and validated that credit is
another form of money or currency. Credit has immense monetary value
and a preferred status the world over. The is well understood and accepted
practice in the banking and lending arenas.

What is the best means by which consumers can gain from the intangible
monitization of credit? A first goal would be to discover the monetary value
of their credit.

What would be the source of discover? Use a open free market auction and
bidding process, thus allowing the free market to establish the value of ones
credit monetary value in real time.

Who would qualify as bidders? Banks, lenders, mortgage brokers and credit
card issuers, etc.

Are there immediate benefits for the consumer? Yes!

A free no hassle user friendly auction and bidding process

Empowering consumers to leverage their credit in the marketplace

Possibly lowering interest rates through online auction bidding

Defining the true monetary value of consumers credit

Helps consumers save money

What are the benefits for the financial community? Create a paradigm shift
in the way lending is carried out within the consumer space. Offer innovative
solutions, meaning give the consumers what they really want and that is value.
Make every transaction a value transaction therefore using processes that
produce fair value transactions (FVT).

Once consumers experience a whole new world of fair value transactions(FVT)
this would become a catalyst to motivate and inspire all consumers to maintain
more viable credit histories. This would have a generational effect as well
particularly with young future users of credit. End result a win-win for all consumers and lenders.

It is not often a revolutionary idea and concept comes along to energize the banking and lending community. The task at hand is to bridge the divide between the consumers or creditee and the lenders.

Media headlines indicate lenders are holding large reserves on their books to weather the economic downturn and equally the consumers are not borrowing and spending as in times past.

Yes, the landscape is different now and ripe for a good dose of financial innovation benefiting both consumers and lenders.

The two parties are interwoven in every aspect of daily financial life, thus creating the very heartbeat of the U.S. Economy. In a sound financially free enterprise system can one be sustained without the help of the other?

What should the banking and lending community commit to and what will the consumers bring to the table? Will both try to use the same old playbook in a new economy and possibly a new financial era after the financial / economic downturn has subsided?

Consumers are seeking fair value transaction (FVT) utilizing a new concept developed by Kutro, LLC.

Enabling mortgage brokers, loan officers, lenders and credit card issuers the opportunity to offer an interest rate bid to a prospective borrower for loans and / or credit cards based on their credit score monetary market value. How can the monetary value be determined? Through the use of a free no hassle user friendly auction and bidding process, empowering consumers to leverage their credit in the marketplace. In turn this will lower borrowing interest rates achieved through online auction bidding.

Defining the true monetary value of consumers credit and it helps consumers save money.

Consumers want honesty and fair value for their credit. Lenders who are mulling over new product offerings need to look no further.

Lenders will gain from a list of immediate and long term benefits:
Access to a motivated market of loan and credit card seekers
Lower marketing and advertising cost
Increased client base
Lower cost of client acquisition
Greater Income or Revenue
Higher Profit Margin

Banks rely on volume transactions to sustain bottom line profitability and their many bank branches backs up this point. However, a refreshed lending and borrowing mindset offers great opportunities in cost savings affecting bottom lines of lenders. An engaged consumer using a low cost online platform producing value transaction volume (VTV) could possibly become the new holy grail for lenders.