Kutro.com

June 18, 2010

A New Frontier: Monetization As A Service

Filed under: Technology — admin @ 3:24 pm

Kutro, LLC a monetization pioneer redeploys as the first consumer cloud (C-Cloud) concept offering its Monetization-as-a-Service platform as a subscription based business model. The service is absolutely free for all consumers. However the professional users lenders, credit card issuers, loan officers and mortgage brokers will pay a fee.

Cloud computing is the next big thing in the IT and digital world and it will have a profound effect on every thing accomplished through an internet connection. It is hard to imagine anyone using the internet whether it be for personal use, e-commerce or business that will not benefit from the advent of cloud computing.

Cloud computing has three basic classifications: Software as a service (SaaS), Platform as a service (PaaS) and Infrastructure as a service (IaaS)

Software as a service provides flexibility and huge cost savings by virtually eliminating the need for on premise software and a huge capital outlay for software, hardware and IT services. The software will be accessed from a cloud environment hosted on third party servers.

Platform as a service enables developers to build applications using a wide array of developer tools out in the cloud. This is the ultimate frontier for developers enhancing creativity, production, speed, networking, deployment and cost savings.

Infrastructure as a service are the data centers that will in effect house the servers that create the environment where multiple virtualized operating systems, cloud and IT services can run on one server on a pay as needed basics. Huge cost savings are gained by data centers using less energy, manpower and servers operating in a shared environment.

In the future the three main end user categories may simply be: B-Cloud business , G-Cloud government and C-Cloud consumers

What is cloud computing? Internet computing use and services over an online protocol. The services will be accessed over the internet and the cloud is a metaphor for the internet.

Mainly cloud computing is a new Information Technology business shift to obtain and offer software, application platforms and data infrastructure services over the internet. This is not a fad and it is a major push as well as a cost savings initiative that most companies will soon embrace economically. Most of what cloud computing is all about is not readily understood by consumers today and this is predicted to change rapidly as this new concept unfolds. However consumers will experience and appreciate the flexibility and the online cost savings passed on to consumers by businesses using the cloud computing model.

Kutro ramps up its effort to introduce consumers to a new credit score auctioning and bidding platform designed with consumers in mind. Consumers can embrace a new innovative initiative a digital consumer cloud (C-Cloud).

Monetization-as-a-Service (MaaS) consumers can access online the monetization as a service application through the kutro platform control panel. It is easy to sign up and register for the new service. A forth coming mobile app will make this even easier for consumers on the go using their smart phones.

Monetization: to give the character of money to; convert into money

Gain control of your valued credit using monetization and realize its financial benefit and overall monetary worth in the marketplace. Through credit transactions businesses of all types monetize consumers credit to harvest profits and financial gain. In the world today this is revered as commerce or the act of doing business as well as making money through credit and interest rate transactions.

Here is an astounding revelation. Consumers can now reverse the business monetization process and use the same principles to save money and interest making their own individual monetized credit transactions. Place your credit score out for bidding in the marketplace and stop allowing others to monetize your credit to your disadvantage causing you the consumer to settle for high interest rates based on your credit score.

The next evolution in the credit monetization process will enable consumers to use their smart phones to scan barcodes and immediately upload the product into the credit score auctioning and bidding platform to monetize their credit for a lower interest rate prior to making a purchase of a big ticket item. This will level the credit score playing field, empower consumers and bring interest rate cost savings into play with every consumer credit transaction.

May 9, 2010

Finances Gone Wild

Filed under: Finances — admin @ 9:49 pm

The go-go days are long gone for exotic lending and without fail it appears that way to the casual observer. At least until the next boom to bust scheme is concocted by players with the invisible stronger hand. Watching the evening news can be quite a painful experience for the average hard working taxpaying American. All fifty states are littered with financial carnage and debris. There is no need to attempt adjusting your television set and this not a test it is live and amazingly real. Just think how bold the money pit moved swiftly into action and swallowed up all of the mainstreet of America. No slight of hand tricks were allowed and everything was done out in the open and in plain sight. Right?

Each time a massive implosion occurs economically and financially it seems to follow a very well orchestrated boom to bust cycle. One has to ask who are the players in these carefully planned money grabs. It should be obvious now that there are two camps at play here. First the boom camp and it would be redundant to mention their names here because you see their names mention through out the media daily. On to the bust camp the mainstreet of America. In battle you would think the opposing side with the greatest number of warriors in their camp would be the victor. Why is it that the bust camp can hardly present a formidable defense against a much smaller boom camp?

The boom camp are best at using leverage combined with Trojan Horse type battle tactics. One which the bust camp never suspects until it is much too late.

Recently the media reported that now builders are building houses that are scaled down in size. The media reports proclaim that buyers are saying now these are the type of homes to buy today. What caused the addiction for the Mcmansion size house that many on mainstreet craved for so often? Is it because they thought that bigger is really better. Did they jockey for more bragging rights in their circles of influence or workplace? May be it was driven by an inner desire to obtain more social status with family, friends and community clout?

Once the boom camp zeroed in on the bust camps addition it was easy to feed that addition with easy money. The trap was baited with easy borrowing and lending for all the wrong reasons and sometimes borrowing was made available to all the wrong people as an after thought.

Prior to 2009 all over America finances and lending had gone wild. Consumers gorged themselves on every new gadget both large and small. Without regard for personal financial liabilities, savings or the future. Be careful for that which you long to create it may someday lead to your ruin. A lesson that was ignored by the financial alchemist and others in high places particularly the boom crowd.

We have met the enemy and it is us in the proverbial ATM and voting booth. Millions stepped in to swing the mighty sword and with closed eyes the blade landed and cut the fabric of this great nation into two unequal parts boom and bust.

One day a smart genius will create a method to quietly invade the boom camp and retake the ill gotten spoils stolen from the bust camp. Can boom to bust cycles work in reverse order?

April 18, 2010

Do Not Watch This If You Can’t Handle The Truth!

Filed under: Economy — admin @ 10:15 am

Visit msnbc.com for breaking news, world news, and news about the economy

April 4, 2010

Are You Loosing or Saving Money With Your Credit

Filed under: Credit — admin @ 9:47 am

The marketplace favors those who have what the credit industry has coined as good credit. There are many times the good credit holders are not treated fairly when making their purchases. Research studies have revealed that borrowers and consumers with high credit scores are many times taken advantage of in the same manner as those with lower credit scores.

In most cases those with high credit scores should fair better than those with lower credit scores in the current credit system. As previously stated both will be inadvertently charged an interest rate that has lots of wiggle room. Based in many instances on credit industry computer risk models and on the subjective final decision maker. Someone behind the scenes who may or may not care to take all of the facts and circumstances into consideration. This fact along is why monetizing your credit is more important now than ever.

Can less than stellar credit keep a segment of society from getting a head? Whether one has fallen on hard times or lost a job. May be a divorce is the blame and in some cases a medical emergency has caused a major disruption in your finances and a downward spiral of your credit score. Sometimes the poor credit score can be attributed to a lack of attention to detail and a record of not making payments before the due date. Admittedly many things can cause ones credit score to nosedive and no one should excuse personal responsibility and accountability of ones actions.

Having a goal to ascend to the level of excellent credit is a noble pursuit, however many fail to obtain that elusive perfect score.

In a perfect world a high credit score should save you money in any transaction requiring a borrow or consumer to allow their credit history to be the determining factor in making a purchase. If you live on planet earth you should have come to the realization by now that two things are a constant. It is a place where imperfect people live and do business in an imperfect world. However should consumers settle for the status quo?

There is a movement albeit in its early stage to level the credit score playing field. This will serve as a great benefit to all consumers whether their credit scores are high to low or some where in between. Remember leverage is the key here whether it is in your favor or not the fact remains the same. To leverage or not to leverage you decide.

What should be the wise advise given to young adults striving to establish themselves in the world financially? Most would say keep debt to a bare minimum and start forming a good credit history.

The advise is flawed on two points. First credit cannot be established without incurring debt in the present system. Secondarily in many cases a high credit score along with an unblemished credit history is becoming very difficult to obtain now days. Why? Because the credit standards are changing rapidly to say the least. The one thing that was not mention to the young person lies at the hard of the mindset that creates consumer credit problems today.

Credit’s first law is your credit should help save you money. Why should you allow yourself to become enslaved by the very thing you have created? Consumers most often over look this very important principle. If your credit is costing you money with absurdly high interest rates the next obvious question is of what value is it to you financially? Consider not using credit in the same traditional way as in times past.

A new approach would be to monetize your credit and this puts you the consumer back into control.

The key here is to allow the marketplace to determine the monetary value your credit and this could lead to possibly lower interest rates and this can only be accomplished using and auctioning and bidding process.

Regardless of your credit score a system that levels the playing field should offer a fair interest rate bid based on the monetary value of your credit in the marketplace. Until a system of this type is embraced that benefits all consumers your credit will continually cost you money and not save you money.

Any amount of interest percentage points saved through the auction and bidding process can be counted as real money savings benefiting you the consumer.

March 21, 2010

How Credit Creates A Class System In America

Filed under: Credit — admin @ 8:35 pm

Most only think of credit as a tool and process that comes into play when a non-cash transaction is made. Credit has the ability to raise as well as lower ones standard of living to a greater or lessor degree depending on the individual circumstances. This fact alone has serious social and economic implications.

Media headlines have reported that at least sixteen states are considering placing a ban on employers using job applicants credit history as a part of the hiring process. No one is advocating less financial responsibility and accountability for anyone maintaining their own credit history in good standing. The point here is that it behooves each consumer to be wise when using credit because the consequences of ones actions now are far reaching to say the least.

It is now possible that your credit may prevent you getting a job and some cases the type of job you would like to obtain depending on the industry. Now the picture becomes quite clear how credit in and of itself can have a direct impact on your standard of living. The use of credit or the misuse of credit in some cases can correlate to the level and quality of your standard of living.

Employment and earning capacity over time is a key component in gauging a consumers standard of living. Your ability to maintain stable employment over time with an upward moving pay scale combined with sound credit should afford you the opportunity to increase your standard of living. Excluding any other negative financial factors or setbacks that might come into play.

Most Americans in the working class seem to rely on three basic financial fundamentals: Employment, Income and Credit.

Does credit or the lack of credit perpetuates a division of society resulting in economic classes?

Without sufficient income and credit it is hard to imagine how one would maintain a desired upward bound standard of living. It is well known that those with little to poor credit will pay the highest cost and interest rates when obtaining a loan or buying big tickets items. Those with the least seem to pay the most and therefore a endless cycle of high expenses creates a downward spiral of their standard of living.

Credit cards are now almost non-existent for those whose credit scores are considered low by today’s standards. Consumers with the lowest scores who manage to secure a credit card are charged rates that really should be illegal in this country.

With the risk of not finding employment or suitable well paying employment hinged on ones credit history there is much to be said for the power and influence of the credit bureaus on your life.

Current events are shedding even more light on why it will prove beneficial for the working class to embrace a system and process that enables the leveling of the credit and credit score playing field.

A few years back sociologist and economist both seem to agree that America had three distinct classes: lower (working poor) , middle class and upper class. For some this is an unpopular topic of discussion and others may shy away fearing a lack of political correctness. Nevertheless the economic facts involved here are profound.

Time the great equalizer and some cases a great diminishing force has certainly brought about a defining change in America economically. There are many who believe there are only two classes currently in America today. The working class and the affluent rich.

It is obvious to see that the middle class has disappeared. Were they a victim of fate or were they proven to be irrelevant by the financial and economic wizards?

March 13, 2010

The Consumers Missing Link: Leverage In The Marketplace

Filed under: Consumer — admin @ 12:43 pm

Consumers now are faced with a deleveraged position within each credit transaction and this is a little known fact. All of the financial leverage is concentrated in the hands of the creditor and this has to change in order to improve the status of the U.S. Consumption economy. Borrowers and consumers need a system and process to level the credit and credit score playing field . In fact this would prove to be a win-win opportunity for consumers as well as creditors.

Here is a question to ponder. Which group in America is impacted the most from a lack of leverage in the marketplace? The hard working taxpaying working class. Which group in America would stand to benefit the most from a system that provides leverage in the marketplace? The answer is a no brainier it is the hard working taxpaying working class. Could it be that the working class have not because they ask not?

Leverage is one of the most powerful forces in creating wealth or extracting wealth for that matter and saving money in a business or consumer credit transaction. Consumers find themselves all to often on the extracting end of the transactions most of the time.

Here is the secret. Leverage is always at work, whether it is working in your favor or it is unleashed against you. There is no escaping its power, however as a consumer you must learn how to harness the power of leverage for your benefit. You have the power. Why do you think millions of dollars are spent each day via advertising campaigns to get your attention. The hope is that you will make a purchase albeit with a de-leveraged mind set.

High interest rates caused by inflation will level a devastating blow to the purchasing power of consumers. Validating the importance of seeking a means now to ramp up your ability to leverage your credit is paramount before the forces of inflation strike. The forces of deflation on the other end of the spectrum are just as wicked.

Consumers and borrowers would benefit greatly utilizing a process that offers leverage and transactional value to each purchase particularly when buying big ticket items.

The only practical and logical innovative means of creating leverage in the marketplace for consumers is to enable consumers to place their credit and credit score into an auction and bidding process, thus allowing the acceptance of bids from creditors before making a purchase. This would place a monetary value on ones credit and equally creating leverage in favor of the consumer. Consumers realizing the monetary value of their credit could in turn use this monetary value as leverage in the marketplace and as a bargaining chip. Also consumers would for the first time bring to bear the market force of multiple bidders/creditors as another more substantial means of leverage placed clearly in the hands of consumers.

Some may say oh no the power of leverage should never be taken from strong hands and given freely to the weak hands. Is it fair that a few can manipulate and extract wealth from the masses going forward in the 21st century as in times past? At some point in time the masses will awake from their financial slumber and assume their rightful place. A place where there is a level financial playing field benefiting all. This will make America financially strong again.

Here lies the solution to stimulating the economy.

February 8, 2010

Coping With Changing Credit Trends

Filed under: Credit — admin @ 6:04 pm

Everything must change and so it seems to the federal government and congress when addressing the problems with the credit card industry and consumer credit in general. You would be hard pressed to find a single consumer whether an astute or casual observer who would not support a need for change.

One thing immediately comes to mind is what has taken change so long to appear on the financial radar screen? Some how the old paradigm is past the point of looking like an approaching torpedo with the ability to sink a battered economy.

Here lies a clue to the apparent urgency of new laws passed by congress emphasizing that consumer spending provides for 70 percent of all U.S. economic activity. The easy conclusion is without beefed up consumer spending the economic recovery is fast running out of steam.

A more careful analysis shows that consumers are spending at a slower pace than in times past, however the data reveals that their spending is directed toward big ticket items.

Just as promised the new Credit Card Act will do many things however possibly unintentionally curtailing even more consumer spending. The new laws will demand that credit card issuers perform the due diligence to scrutinize whether a credit card seeker has the ability to pay. By the way, the law is intended to help save consumers from themselves by preventing over spending. What a novel idea and a strange paradox in a consumption based economy.

As with anything proposed by Washington no matter how well intended beware there could be curves ahead or unintended consequences.

Changing trends brings this discussion to the X-factor which will be referred to as the missing link in all of the above credit changes. The X-factor is consumers discovering how to monetize their credit regardless of any laws passed by congress. In fact the new trend monetizing consumers credit is more important now than ever before in light of the new credit card act.

Consumers gain an unique advantage in monetizing their credit, which should provide unprecedented leverage in the marketplace. The fact that consumer spending makes up 70 percent of all economic activity here in the U.S. gives the consumer a decided advantage and opportunity to create real credit change for themselves. There are approximately 100 million taxpayers in the U.S. who all use some type of credit and with your clout and galvanized voices you can bring about a new innovative means of using credit to benefit consumers.

Coping with changing credit trends can become an empowering experience for all consumers fostering a new era in the use of consumer credit. Monetizing your credit is truly the missing link in the newly designed credit landscape. Some have asked should this be a grassroots effort front and center on main street America? You decide.

One thing that is certain in the way consumers use credit a new model is needed. The model should provide what consumers need most:

The ability to monetize credit
A platform to accept lenders bids
Discovery of monetary value of credit
Use of leverage in the marketplace
Lower interest rates gained from monetizing credit
A consumer credit auctioning and bidding process
Credit card seeker bidding concept

Current events are shaping future trends and leveling the credit and credit score playing field which should benefit the informed consumer.

January 17, 2010

The Case For Monetizing Your Credit

Filed under: Credit — admin @ 12:28 pm

What is the role of perception in understanding consumer credit behavior? Let’s explore the not so obvious. The dictionary list the meaning of perception as “The process, act, or faculty of perceiving.” Most of the decisions that are made everyday may be tied to ones own individual perception.

Several questions come to mind. How did consumers become conditioned to accepting the practice today known as credit scoring? Who are the major players and influences that make this possible.

If consumers are not satisfied with the status quo why haven’t consumers demanded a more viable alternative?

The fact that consumers are dissatisfied and feel alienated may be attributed to their own perception or the methodical controlled conditioning of their perception of credit by others.

There is a simple means for consumers to participate on a level playing field with their creditors. However it will require a stark change in perception. A complete paradigm shift is needed from the on set, an evolution of sorts in consumer behavior.

Consumers must perceive themselves and their credit quite differently than what is done today.

A new set of rules, terms and phrases must be learned. No, there is no need to go back to school or simple bury oneself in a mountain of books. I can assure you that these new expressions are already in your current layman’s vocabulary. All you need to do is transfer the same terms used everyday into your new found awareness and perception of your credit.

It is without doubt most consumers are very value conscience today in the present economy.

The definition of value is equivalent worth or return in money, material, services.

A new reality in understanding and expecting to receive fair value in any transaction were credit is the deciding factor is your right as a consumer. However one will not perceive it as one’s right unless one expects and perceives it to be so.

For an example a consumer shopping for a new refrigerator for their home would expect to receive fair value for their hard earned money. If there next purchase is a big ticket item requiring the use of their credit to make the purchase should not the same level of expected fair value come into play? Only this time the consumers is focused on getting fair value in the credit transaction. If the consumer accepts only one creditors perception of their credit it is highly unlikely that the consumer received fair value.

The most efficient means for determining fair value in the credit transaction scenario is the use of an open auctioning format comprised of multiple bidders. This is where multiple lenders would offer an interest bid to the consumer based on the consumers credit and credit score thus providing fair value to the consumer.

Plain and simple when consumers perceive that their credit has monetary value, proves accepting anything less than fair value is not acceptable in the marketplace.

The next term to explore is monetizing your credit.
A financial dictionary definition for monetizing: To convert into money

The interest rate received in a financial transaction is converted into money.

A consumer buying a car using credit to apply for an auto loan can count on the following.

The lender will convert the consumer’s credit into an interest rate during the loan process.

Consequently the interest rate is converted into money determining the amount of profit the lender will make on the loan. Make no doubt about it the lender monetized the consumer’s credit to make a profit. Consumers should have the same opportunity to monetize their own credit to save money during the credit transaction. Now providing a level playing field for consumers.

The car buying scenario above allowed the lender to have sole discretion over the monitization of the consumer’s credit based on the lenders perception. The consumer had very little if any choice in the matter other than being accountable for the ensuing debt.

However the above example describes how things are currently done today when borrowing and lending.

A consumer walks into a car dealership with credit score along with credit report in hand from one of the reputable credit report agencies. The salesman will say sorry, but we will have to pull a credit report and we can’t accept the one you have on hand. However, the salesman did not say the dealership will pull the credit report from the same credit reporting agency. The dealership accessed credit report detailing the consumer’s credit will without doubt indicate a much lower credit score. Resulting in a higher interest rate for the consumer and greater profit for the lender.

How did the above car buying and car loan experience make you feel?

Did you feel your best interest was being served. During the transaction did you feel empowered? Were their feelings of helplessness?

Did you feel you received fair value for your credit or did you feel overwhelmed and taken advantage of throughout the sales and lending process. Were you made to feel that this is just how things are done and there is no better alternative available? Were you made to feel this is standard practice?

As a consumer would you not prefer to have a choice of which interest rate you could chose to accept based on fair value? Why not have multiple interest rate bids from lenders offered to the consumer based on the monetary value of the consumers credit?

There is not a better method to bring fair value to the consumer and create a leveling of the playing field other than by monetizing the consumers credit. Here is the proof.

What do hard working consumers desire most often or should expect when purchasing a big ticket item using their credit?
Choice
Value
Saving money
Possibility of lower interest rates
A level playing field with creditors
Fair monetary value for their credit
Leverage of credit in the marketplace

A consumer credit score and credit auctioning and bidding process can offer benefits to all. An auction format would help consumers: discover monetary value of credit in the marketplace, receive fair value, feel empowered to leverage credit , possibly lower interest rates and save money.

It is a win – win opportunity for all through out the borrowing and lending process.

Current events are shaping new trends. Catch the wave of the next exciting and rewarding consumer trend becoming widely known as the monitization of consumers credit.

Artificially low interest rates driven down by the federal reserve during the recession can not be sustained indefinitely.

There are many who believe the next economic foe on the horizon is inflation and this will create a much higher interest rate environment for everyone. Thus the need for consumer credit monetizing becomes more beneficial and important for borrowers now and in the future.

January 2, 2010

How To Create Realtor Referrals and Benefit From A New Trend

Filed under: Real Estate — admin @ 9:31 am

It would be hard to debate the fact that the basic functions of
all real estate agents are basically the same. Yes, some have
different roles representing either the buyer or seller side of the
transaction.

Research indicates that 10% of the agents obtain 90% of the sales.
It is the goal of this article to help improve the sales potential
of the 90% with deficient sales. However the top 10% will
also benefit and take their sales volume to the next level.

Again research shows that a real estate agents salary averages less
than $36,000 per year. In a large brokerage the fees and expenses
are hitting an agents bottom line constantly. It is widely known
that in a large brokerage the agents close less than four sales per
year.

Compounding the problem facing realtors is the shrinking of the
available number of buyers in this economic downturn. Creating an
out of balance effect in the number of potential sales when compared
to realtors. Indicating now too few sales available matching the number
of available real estate agents. However this has left the real estate field overcrowded with real estate agents to say the least.

As a realtor now more so than ever a marketing edge over your competition
is required and vital to your success in this field.

There should be two fundamental goals for a realtor’s success:
Property Listings and Referrals

For the sake of this article only the referral issue will be addressed.
Referrals have the inherent intangible power to make a real estate agents sales and earnings soar to new heights rarely experienced by most real estate agents.

First consider several key things an agent must offer to differentiate
themselves from the other agents in the lower 90% sales percentile.

For the buyer client transaction:
Timely communication with client
Build a relationship with client
Provide complete customer satisfaction
Reward the client, offer to show the client how to possibly save money
on their interest rate by learning to monetize their credit.

For the seller client transaction:
Timely communication with client
Build a relationship with client
Provide complete customer satisfaction
Present a suitable buyer with the best offer possible
Assist the seller when they are ready to buy again.
Reward the client, offer to show the client how to possibly save money
on their interest rate by learning to monetize their credit.

Create a customer satisfaction index (CSI) to track and monitor your
service customer satisfaction level.

Provide each client a survey to track their level of satisfaction with
the service you have provided. Assign each survey a satisfaction level numbered from 1 to 10. One meaning lowest and ten the highest level.

Set a goal to maintain a customer satisfaction level ranging from 9 to10.

Consistently build on your strengths and improve your weaknesses.

Be sure to ask the client how can I better serve you next time and any future clients I may have? Tell the client their input would be most helpful.

Never forget this one and very important fact and that is the reason why you were chosen as a realtor to represent the client. Whether they are a buyer or seller. The single most important thing to a client is your ability to produce the one thing that matters to them and that is Results.

Selling produce only sales.

Results and client satisfaction produce more clients.

Satisfied clients produce referrals.

Referrals produce more income.

Educate, educate your client/consumer, most if not all consumers value learning new beneficial information. Consumers enjoy getting in on the ground floor of a new trend at no cost. Share with the client your enthusiasm highlighting the significance of the new trend, “Monetizing Your Credit”.

Real estate agents can encourage their clients to monetize their credit.
Help clients to understand the benefits along with the value it offers as a focal point of your outstanding customer service. They will appreciate realizing they can sign up without obligation, it is a free service for consumers?

Just imagine the number of referrals coming in from happy clients. Who you have helped to earn an opportunity to get a possible lower interest rate by monetizing their credit. Instrumental in saving a ton of money over the life of their loan. Your clients will thank you for referring them to a source that helped them to discover the monetary value of their credit. You can rest assured they will tell others of their good fortune.

Use the above method as a marketing tool to get more referrals, increase sales and income.

It’s a win-win opportunity for realtors , buyers and sellers who may become buyers.

December 24, 2009

Do You Have A Big Idea?

Filed under: commerce — admin @ 10:42 am

Older Posts »

Powered by WordPress